Reputation = Word-of-mouth, so basically, people trust any bull shit on other people. The problem is that those ppl talking bullshit on others or even accusing them with negative stuff, those people are not people, they are nothing to be honest, you have to hear the story from both sides and never judge a person, for somthing you did not see. Everyone have reasons for things that maybe look wrong, you have to hear the story from the author and the talkative.